How User Experience (UX) is the Key Differentiator?

Learn how User Experience can boost development in every aspect

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RSVP Your Spot Now

Date: 14th Sept 2022

Time: 10am – 11am

  • What is User Experience (UX)?
  • What’s the purpose of UX?
  • Why should you care about it?
  • How can it help your organization or product?
  • Does it help with my revenue?
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Join Our Free Webinar and Stand a Chance to Walk Away with 1 Hour FREE WORKSHOP for your ENTIRE TEAM!!! RSVP your spot now!

Our Methodology and Objective

Is to empower learners to understand the full capability of UX by knowing what UX CAN DO, as well as what it WILL DO, and the importance of REDO for the purposes of improvement.

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Beautiful creative woman or developer working on user interface design at modern office.

What is a UX Designer?

As UX professionals, they design applications, systems, and devices for human users with the intention of ensuring an interactive experience that is as easy to use as possible.

The role of the UX designer is to create a highly usable product by making the user’s tasks as easy as possible and smoothing the user’s transitions between tasks.

Benefits of Usability and User Experience

1.Understanding Problems

2.Improving Users’ Quality of Life

3.Increasing Sales

4.Validating Concepts

5.Clarifying Vision

6.Engaging Users as Customers

7.Gaining Credibility

8.Reducing the Resource Burden

9.Improving Estimation​

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Our Speakers


Masood Nasser

Masood is a senior User Experience leader with extensive experience of over 20 years in enabling UX practices in organizations, UX strategy, Research, & Design.

He has an in-depth know-how of solving complex design & business problems by understanding human behavior and applying user-centered design principles. His deep expertise in Cognitive and behavioral psychology has led to substantial improvements in ROI for his clients.

He mentors & develops key talent within organizations and is a much sought-after mentor for Internet based startups in India.

He is currently working on building capabilities for one of the largest UX programs in Riyadh, KSA. This includes UX training, building UX infrastructure like methods, metrics, reusable objects, and Evangelization of UX across 500 Ministries in the country.


Vanitha Shankar

Vanitha has 20+ years of experience leading and implementing CX & innovative solutions working with global corporations and stakeholders. She has worked in different roles and projects with companies like FIS, Citibank, DCB Bank, and Accenture. Her most recent assignment was entrepreneurial, leading a participatory design model, bringing diverse views from citizens, policymakers, industry thinkers, academia, and artists to spark innovative thought leadership.

Vanitha Shankar is a customer experience strategist & educator partnering with different organizations to bring diverse ideas and visions to life. Her focus areas are in strategy, experience design, and innovation. She works with stakeholders to support user research strategy, product ideation & roadmap, opportunity mapping, org frameworks, and service design implementation. She also collaborates with innovation councils, and academic & pioneering UX training institutions like HFI to design and facilitate training programs. Skilled in pioneering customer experience design initiatives in agile environments, she drives strategic business initiatives, outreach programs, CX/innovation workshops, and certification programs.

Sign Up For Our User Experience (UX) Bootcamp

User Experience (UX) Foundations
22-23 Nov
The Science and Art of Effective Web and Application Design
6-8 Dec
User-Centered Analysis and Conceptual Design
29 Nov -1 Dec
Practical Usability Testing
13-14 Dec

Why Enrol Training Course at Info Trek?

Fresh New Environment

Training at 5-Stars Hotel. You get to enjoy in a very comfortable and refreshing environment for better learning experience.


Conducted more than 10,000 classes for individuals, employees, business and organization since we established in 1996. (26 years)


Worked with over 200 certified trainers from different industries and strategic brand partners.

Tailor-Made Training Solution

Info Trek offer customised training solution specifically for our client needs.

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Free Webinar: How User Experience (UX) is the Key Differentiator?